Our Story

Teamwork. Commitment. Dedication.
A place in American homes for over 65 years.

An American Story

It all started at the turn of the 20th century in Denver, Colorado, when a man named Lee Scott developed an amber-colored wood care product he described as “liquid gold.” Like many products at that time, Liquid Gold was sold door-to-door. Rose Hartman was a sales representative who frequently sold Liquid Gold to local widow and single mother, Ida Goldstein. As business changed during the first half of the 20th century, the formula for Liquid Gold became available for sale and Rose approached Ida to see if she had any interest in buying the formula. In 1951, Ida Goldstein purchased the formula for Scott’s Liquid Gold for $350 as a business opportunity for her three young adult sons. The young men began mixing and bottling the amber oil by hand in the family garage in Denver, Colorado. So was born the brand that eventually found its place into households across America.

Jerome (Jerry to most) Goldstein, Ida’s oldest son, took on the leadership role of Scott’s Liquid Gold, guiding the growth and future development of the company for the next 42 years. Jerry took Scott’s Liquid Gold, Inc. from its humble beginnings in a garage to a well-known and highly respected American made brand. He remained active as Chairman of the Board until his death in 2000.

Jerry’s son, Mark, joined the company in 1978 where he worked side-by-side with his dad for the next 22 years and held leadership positions until 2021.

For more than 65 years, Scott’s Liquid Gold products have been widely available in grocery, discount, retail and hardware stores. The headquarters, anchored in metro Denver Since 1970, is proud to thrive in Colorado and provide American manufactured products.

Liquid Gold markets and sells a variety of quality household products. The namesake Scott’s Liquid Gold Wood Care restores, preserves and protects all types of natural wood. Floor Restore rejuvenates and protects hardwood floors. The company’s newest product, One Clean Home, is a multi-surface foaming cleaner for wood and more.  Kids ‘N’ Pets and Messy Pet are also available to remove unwanted stains and odors.

In the early 1990s, Jerry was approached with a new opportunity. A dermatologist and his wife presented the idea for developing a line of skin care products featuring alpha hydroxy acids. Although new to the skin care product category, Jerry, Mark and the team at Scott’s Liquid Gold combined their entrepreneurial spirit with their passion for creating innovative products to take on this new and exciting challenge and launched the highly successful Alpha Hydrox™ and Neoteric Diabetic skin care lines.

Scott’s Liquid Gold isn’t just any story. it’s an authentic American Story…

Our Promise

Our promise to you—our consumers, employees, business partners and shareholders—is based on the fundamental beliefs that provide a foundation for everything we do.

We believe that running a successful company is about more than just numbers on a spreadsheet. It’s also about delivering quality, value and products that deliver results.

We believe that a commitment to innovation, ingenuity and quality is the best way to create a successful future for our company, business partners and shareholders.

We believe that things like teamwork, integrity, authenticity and dedication are the core values that make our company and our products a part of so many American homes.

We believe in creating a safe, rewarding workplace that encourages personal and professional growth.

Our promise to you is simple and straightforward. We promise to offer the best, most innovative and highest-quality products that deliver the results and value you have come to expect from us. The only promises that matter are the ones that are kept and the team at Scott’s Liquid Gold is committed to keeping our promises to you.